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Shoes of Prey, an online retailer that sells custom-made shoes globally, have made significant improvements in their online conversion rates thanks to insights gleaned from their Multi-Channel Funnels ...
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Google Analytics has a network of Certified Partners around the globe who provide valuable technical and analytical services, but I often get asked about the impact of their work. To that end, we help ...
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Designing a good custom report can be challenging, and sometimes all you really want is a slightly different version of a standard report. Using the new "Customize" feature in Google Analytics allows ...
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Recently we introduced the new and improved Google Analytics, so that you can quickly find even more powerful and useful data to improve your
internet marketing efforts.
Now, we are proud to say Goog ...
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For most companies using Google Analytics, reporting on website traffic and performance for a few web properties is a straightforward task. However, if your company manages hundreds of web properties, ...
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In October, we made Google Webmaster Tools available to all users in Google Analytics, allowing everyone to surface Google search data in new Search Engine Optimization reports. Starting today, Webmas ...
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The Google Analytics Team has always supported the promotion of analytics education and professional development. We'd like to share this guest post by Wendy Greco & Eric Peterson from Analysis Exchan ...
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You may have already heard that Google is rolling out a new main privacy policy on March 1. With these changes, the privacy policy will be easier to read, and will help us create one beautifully simpl ...
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When I started Urchin Software with a few colleagues back in 1998, it was hard to imagine the scale and impact that Urchin and Google Analytics would eventually have. And yet, I remember rolling out t ...
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As investment in digital marketing increases, data and insight continue to be critical assets for marketers and content owners. If 2012 is the year to develop your measurement and optimisation skill s ...
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Since May of last year we've been working on a new version of Google Analytics and quickly adding new features and functionality to provide you with fast access to the insights you need.
We're extrem ...
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A couple months ago, I wrote this about SOPA: SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. W ...
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The Google Analytics Forum is a community of people like you, who enjoy exploring making full use of the features of Google Analytics and also enjoy sharing their knowledge within the community. It's ...
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In 2011, we saw marketing follow the consumer to more screens and more platforms - from apps to mobile sites to social networks to tablets. And in response the analytics industry made strides to unify ...
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I've been reading a lot of the coverage of the Search plus Your World launch and I wanted to share my story and then clarify something. I love to stay up until early in the morning playing Werewolf. I ...
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Welcome to the holiday episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this merry episode we had questions from France, Australia, Swed ...
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From our initial limited release of Flow Visualization in October to our recent release to all customers, we have received a lot of positive feedback from our customers. The idea of using Sankey diagr ...
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With only a week before the holiday gift season is over, it's time to shut down your online ads and turn off the lights at your e-store, right? Not so fast, not if you want to ride the final shopping ...
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Today, we updated the Google Analytics IQ course, available at google.com/analytics/iq, to reflect the new version of Google Analytics. An updated exam will appear during the first week of January. If ...
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Does your organization have several websites, each serving a particular geographic region? If so you know how challenging it is to analyze the data across these regions in a meaningful way.
Visualiza ...
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Speed is an important part of the users experience of your website and is a key way to understand and improve your site performance. So we're happy to extend the Site Speed report with more metrics in ...
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Larry Lessig has a new book called Republic, Lost which discusses the corrupting influence of money on politics. I would highly recommend the book, because it gets to the heart of why things so many t ...
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With the rapid smartphone growth, it's no surprise that consumers are downloading a huge number of apps-10 billion on Android alone, as of last week. Many app developers are recognizing the opportunit ...
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November was a busy time in Google Analytics. In particular, the Mobile App Tracking Team has a few things to announce.
EasyTracking Library - automatic session management, better integration with Go ...
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A lot of the time, I dispel misconceptions by leaving comments on blogs. That works great, except for the rare occasion when someone pretends to be me and leaves a rude, fake, or otherwise untrue blog ...
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At last Thursday's webinar on Goals, we we explored one of the most fundamental analytics topics: how to translate your business objectives into measurable actions on your website. You sent in your qu ...
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Today we are announcing the new Google Analytics Core Reporting API as a replacement for the Data Export API. This is the second phase in a larger project we started a couple months back to upgrade ou ...
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Every day, millions of people share and engage with content online. But most sharing doesn't happen on the site where it was published, it happens throughout the social web. Marketers and publishers a ...
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If you're a marketing professional, you've probably spent months preparing your holiday campaigns. But have you focused so much on great creative that you've neglected your measurement plan? Don't des ...
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Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your cu ...
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